FOR PEOPLE WHO BUILD THINGS.
Go inside the decisions, bets, failures and breakthroughs behind remarkable companies and the people who build them.
Published in
Power Hours on Business Insider
How the people who run the world spend their day.
Chi Odogwu's contributions to the Business Insider series.
The latest
Business Insider Power Hours
Two-letter emails. No recurring meetings.
A day in the life of Roland Busch, CEO of Siemens.
Roland Busch / Siemens
Track record
Companies we've worked with.
Chi Odogwu has worked at PwC, Renaissance Capital, World Vision and Ubora Advisory. The Bulletproof Entrepreneur™ has worked with tech, finance, real estate, hospitality and education companies. Some are startups. Some are Facebook and RE/MAX.
Where Chi worked
Past clients
Start here
Learn from people who've actually built it.
The bets that worked. The ones that didn't. The decisions nobody understood at the time. And the lessons that only make sense afterward.
Explore the essentials See all 172 conversations- 01How $400 became $200 millionPaul Oberschneider 2016
- 02Selling $1 billion of private jets in a recessionStephanie Chung 2017
- 03Why 75% of AI projects failJosh Huston, Quick AI Wins 2025
- 04Leading a Fortune 500 company through tough timesWalt Rakowich, Fortune 500 CEO 2021
- 05Losing $20 million, then starting againDamion Lupo 2017
- 06Building East Africa's first and fastest growing cosmetics companySuzie Wokabi 2014
- 07What 7 years of failure teaches youVictor Asemota 2014
The podcast · On air since 2014
The Bulletproof Entrepreneur™
I started the show in 2014 with one question for every guest: how did you actually build this? Hundreds of conversations later, founders, CEOs, investors and operators still tell me what broke and how they kept going. These days a lot of those conversations turn to AI and what it's changing inside their companies. Listeners in 140+ countries tune in for the honest version.
Listen on:
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Short link: apple.co/bulletproofentrepreneur
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Explore by idea
What are you
trying to figure out?
BuildersFrom first customer to serious scale.
AIWhat happens when intelligence gets cheap.
InvestingCapital, conviction and calculated risk.
LeadershipMaking harder decisions with more at stake.
MediaWinning attention and keeping it.
TechnologyThe ideas changing how business gets done.
The WorldBuilding where the playbook is still being written.
ComebackWhat happens when the original plan stops working.
Curated by Bulletproof
Go down the rabbit hole.
Bylines in Forbes Middle East, SUCCESS, Fox Business, CNET, CEOWORLD and HuffPost, plus the Power Hours series at Business Insider.
- Business InsiderHow do people running billion-dollar organizations actually spend a day? The Power Hours series.
- Forbes Middle EastHere Are 5 Benefits Of Podcasting
- SUCCESSAI Productivity Paradox: Most Companies Are Using AI Ineffectively
- Fox BusinessHow to Dispute Bank Charges: A Step-by-Step Guide
- CNETSolar and consumer-finance explainers
FOR COMPANIES
Sometimes reading the idea isn't enough.
The Bulletproof Entrepreneur™ works with a small number of companies and senior executives on focused questions about AI, media, content and growth. Every engagement has a defined scope, a fixed timeline, and a clear deliverable at the end.
AI CREATIVE OPS
Agents and AI production workflows for your marketing team, from content to video. It starts with an assessment.
Explore AI Creative OpsEXECUTIVE MEDIA STRATEGY
Train your marketing team to get your executives into the press, onto bylined pages, and in front of the right audience.
Explore Executive Media StrategyThe Rebel Memo
One idea worth stealing
every week.
The smartest thing we heard, read or learned that week, distilled into an email you can finish before your coffee gets cold.
And be first in line for The Intelligent Rebel, the first book from The Bulletproof Entrepreneur™. Subscribers hear about it before anyone else.
Partner with us
Reach the founders and executives who sign the checks.
We don't sell 30-second reads. Every partnership is built with our team: a story told in the host's voice, a conversation with your founder, or a curated collection from 12 years of archive, presented by you.
Your message runs in new episodes and across the full back catalog.
Host-read stories Founder conversations Presented-by collections Rebel Memo placements
See how we partner
Founder & host
Chi Odogwu
Writer, entrepreneur and incurably curious interviewer.
For more than a decade, I've used The Bulletproof Entrepreneur™ to understand how ambitious people build, bet, fail, adapt and start again.
About the founder